How to Protect Your Business From Hackers

Apr 11

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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Product Safety: What You Need to Know

Feb 28

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

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How to Choose Uniforms the Whole Team Will Love

Jan 3

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

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5 Ways to Boost Employee Morale

Nov 7, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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16 Ways Color Affects Your Branding and Marketing

Jul 14, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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The History of Promotional Products

Apr 5, 2024

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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6 Benefits of Customer Loyalty Programs

Jan 25, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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The Power of Perceived Value

Sep 4, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Branding 101: Let’s Talk Logos

Mar 30, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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7 Ways to Instantly Make Your Website More User-Friendly

Jan 17, 2023

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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The Best Apps For Organization

Nov 20, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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The Power of Promo: Why People Love Freebies

Jul 29, 2022

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

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Giving Back: The Importance of Corporate Social Responsibility

Jul 15, 2022

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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Generation Z vs. Millennials: What’s the Difference?

Jun 30, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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3 Things Every Busy Professional Needs

May 18, 2022

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

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5 Fail-Proof Ideas for Your Business Instagram

May 4, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Your Guide to Promotional Shirts

Apr 19, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 20, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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Graphic Design Terms Everyone Should Know

Apr 27, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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